Happy Thanksgiving!!


Posted on : | By : admin | In : Education

Could there be a better way to scrapbook or make a craft this holiday season!?! I am not sure that I would
have ever thought of it, but, the proclamation is a beautiful thing to share with our families. It could be read or saved in a scrapbook or craft project.
Take a minute and share the Proclamation of Thanksgiving with your family & friends.
Proclamation of Thanksgiving
Washington, D.C.
October 3, 1863

By the President of the United States of America.

A Proclamation

Abraham LincolnThe year that is drawing towards its close, has been filled with the blessings of fruitful fields and healthful skies. To these bounties, which are so constantly enjoyed that we are prone to forget the source from which they come, others have been added, which are of so extraordinary a nature, that they cannot fail to penetrate and soften even the heart which is habitually insensible to the ever watchful providence of Almighty God. In the midst of a civil war of unequaled magnitude and severity, which has sometimes seemed to foreign States to invite and to provoke their aggression, peace has been preserved with all nations, order has been maintained, the laws have been respected and obeyed, and harmony has prevailed everywhere except in the theatre of military conflict; while that theatre has been greatly contracted by the advancing armies and navies of the Union. Needful diversions of wealth and of strength from the fields of peaceful industry to the national defence, have not arrested the plough, the shuttle or the ship; the axe has enlarged the borders of our settlements, and the mines, as well of iron and coal as of the precious metals, have yielded even more abundantly than heretofore. Population has steadily increased, notwithstanding the waste that has been made in the camp, the siege and the battle-field; and the country, rejoicing in the consiousness of augmented strength and vigor, is permitted to expect continuance of years with large increase of freedom. No human counsel hath devised nor hath any mortal hand worked out these great things. They are the gracious gifts of the Most High God, who, while dealing with us in anger for our sins, hath nevertheless remembered mercy. It has seemed to me fit and proper that they should be solemnly, reverently and gratefully acknowledged as with one heart and one voice by the whole American People. I do therefore invite my fellow citizens in every part of the United States, and also those who are at sea and those who are sojourning in foreign lands, to set apart and observe the last Thursday of November next, as a day of Thanksgiving and Praise to our beneficent Father who dwelleth in the Heavens. And I recommend to them that while offering up the ascriptions justly due to Him for such singular deliverances and blessings, they do also, with humble penitence for our national perverseness and disobedience, commend to His tender care all those who have become widows, orphans, mourners or sufferers in the lamentable civil strife in which we are unavoidably engaged, and fervently implore the interposition of the Almighty Hand to heal the wounds of the nation and to restore it as soon as may be consistent with the Divine purposes to the full enjoyment of peace, harmony, tranquillity and Union.

In testimony whereof, I have hereunto set my hand and caused the Seal of the United States to be affixed.

Done at the City of Washington, this Third day of October, in the year of our Lord one thousand eight hundred and sixty-three, and of the Independence of the Unites States the Eighty-eighth.

By the President: Abraham Lincoln

William H. Seward, Secretary of State

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Sizzix Promo Videos


Posted on : | By : admin | In : Education

A few months ago I wrote a piece about how manufacturers are not continueing their video series. Not all have quit, but, many have. Why, is the question I must ask myself. I understand that a great deal of money goes into making and producing video, especially when you are adding craft projects, the problem I see is that they don’t see a direct monetary result from these videos. Maybe if they did a better job of marketing them, and creating a buzz, they would see more of a direct monetary benefit.  I can think of many ways these manufacturers could not only see the monetary value of keeping these video series going, but, how they could incorporate more of a buzz for their customers.

Sizzix has a line of videos that are quite basic, but, show that they are taking iniative and producing good high quality videos that their customers can benefit from. If you are a Sizzix machine owner, you know how fun and easy they are to use, and the videos that Sizzix has put together shows the ease of use.

Now, if Sizzix would come out with more idea videos and create a group around this type of video series, they might just see how beneficial this line of video is for them and their customers.

To see videos from Sizzix, click here.

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Direct Mail Marketing


Posted on : | By : admin | In : Education

Look at the various direct mail marketing and advertising opportunities that are available to you. You can create solo direct mail letters, newsletters, free-standing inserts, postcards and brochures. If you have an inhouse list of customers, that list should be your first target. When a customer gives their personal information to you for a mailing list, they are essentially asking you to send them coupons, offers, and info pieces from time to time. What better list to send your direct mail to than those who are already shopping at your store. An inhouse list already has a built in trust in you and your services.

Creating the direct mail piece can be as simple as creating a scrapbooking page/layout with all the detailed information regarding sales for the month, freebies, classes, etc. Take that original and copy it, cut into postcard size pieces, adhere the postage and mail. It can be as simple or as elaborate as you would like.

Find A Resource That Does It All For You

With direct mail, you can specifically target neighborhood homes surrounding your business. It’s best to target homes within three to 10 miles of your business, while targeting at least 50,000 homes or more. At about 3 to 4 cents per home, direct mail marketing is extremely affordable, as opposed to solo direct mail campaigns, which usually cost between 50 cents to $1 per home.

Sales reps are prepared to help you plan the most effective direct mail marketing campaigns, and customize advertising solutions for your business. When you add up the costs of artwork, printing, mailing labels and postage, it can be a greater advantage to use direct mail magazines, cooperative direct mail or a combination of both. Direct mail magazines typically mail to 50,000 homes per targeted mailing area, so you can select the best ones that will work for your business.

Some offer pre-designed postcard formats, proper graphics, special offers and mailing lists to targeted demographics and zip codes. Benefits include complimentary marketing and advertising consultation services with vivid full-color printing on high-quality glossy paper stocks, professional photography, expertly designed layouts and a complete array of comprehensive high-quality resources at an extremely affordable price.