Online Reputation Management – Google Loves Virtual Voyeurism

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Posted on : 30-Dec-2008 | By : admin | In : News

Welcome back! you may want to subscribe to my RSS feed

I found this fascinating quote today:

If you haven’t heard of online reputation management: whether you’ve been hiding in a hole or throwing yourself into the spotlight, chances are something exists about you online. Google loves you. Consider Google the new peeping tom. It all boils down to one simple question: Do you know what people are saying about you?Online Reputation Management – Google Loves Virtual Voyeurism

You should read the whole article.

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Halloween Highlights

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Posted on : 14-Oct-2008 | By : admin | In : News

What are the hottest colors this season?

Orange, royal purple and green is the newest- consider how the non-seasonal prints may work for Mardi Gras as well. Also the traditional orange and black refreshed with gray and white.

Paper and embellishment collections that feature traditional Halloween themes of jack-o-lanterns, witches,bats and ghosts. Many retailers have gone with a more autumn/harvest season approach to their product. Many of these collections feature autumn leaves, pumpkins and stylized wildflowers. These collections transition quite well into Thanksgiving. Consider projects that do dual duty as Halloween and Thanksgiving décor with a few additions to make it season appropriate.

Cards-Folks will be looking for ideas for cards and especially party invitations. This is a great opportunity to show your customers great ways to make simple and elaborate cards. This is also a great time to show your customers the value in starting their own card clubs in the new year, and giving special discounts to card groups.

Products
Check out the Websites of your favorite retailers or my favorites for products that you can have delivered immediately.
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Paper Adventures-The Jeepers Creepers incorporates many hot trends including the 1970’s style owl, orange and orange and purple palette. Check out the woodblock tree paper and the allover spiderweb print. This collection is lots of fun! www.anwcrestwood.com

Sizzix-Halloween by Brenda Pinnick includes Sizzlits 3-Die Sets and Strip Dies, Sizzix Originals Dies, Sizzix Bigz Dies and Sizzix Texturz and Sizzix Clear Stamps. These are such great pieces to add to any Halloween layout. www.sizzix.com.

Moxxie-Eye of Newt Collection includes double sided papers, witch body parts (think of the witches legs under the house in Wizard of Oz, stickers and rub-ons. www.gotmoxxie.com.

Little Yellow Bicycle-Frightful has plenty of options in the traditional orange and black combine the papers and punch out s with a black haunted house chipboard album. www.mylyb.com.

Scrapbook Adhesives by 3L-Their black adhesives are the perfect sticky note for the dark toned papers. Be sure to include some in your Halloween as well as core displays. www.scrapbook-adhesives.com.

Crafty Secrets-Halloween stamp sets- if your customers love vintage images these are some of my favorite. www.craftysecrets.com.

Me and My Big Ideas-Cornucopia is a lovely fall leaves-themed collection in autumnal tones tat would work well as table décor. The coordinating Soft Spoken line embellishments work for invitations as well as cards. www.meandmybigideas.com.

Hero Arts-The Turkeys and Pumpkins collection is a great example of how the autumn season can be drawn out and maximized with cute and classic images of traditional themes as well as inspirational message. www.heroarts.com.

Fall Planning Guide

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Posted on : 12-Oct-2008 | By : admin | In : News

October 2008

Did you know that this month is:

Family History Month

Work with a local genealogist to present a workshop on family history. Create a class around a family tree themed project. Create a display that incorporates vintage, ancestry, and nationality themed papers and accessories.

Make a difference Day

Invite employees to find a local senior citizen center, community center, or school to do a scrapbooking project.

Premiere of Mickey Mouse Club in 1955

This is a perfect time to promote your Disney products and do some fun giveaways! Do something fun like have all employees wear Mickey Mouse ears and have their names written on their shirt. Highlight, teach or demo projects that feature Disney and especially Mickey Mouse.

Stamp Collecting Month

This is a great time of year to show off all the great stamps that are available and all the different ways that customers can use their stamps. Create series of demos, sales, and events all month long with something happening each day. Be sure to include elements that all skills levels can participate in.