Direct Mail Marketing


Posted on : | By : admin | In : Education

Look at the various direct mail marketing and advertising opportunities that are available to you. You can create solo direct mail letters, newsletters, free-standing inserts, postcards and brochures. If you have an inhouse list of customers, that list should be your first target. When a customer gives their personal information to you for a mailing list, they are essentially asking you to send them coupons, offers, and info pieces from time to time. What better list to send your direct mail to than those who are already shopping at your store. An inhouse list already has a built in trust in you and your services.

Creating the direct mail piece can be as simple as creating a scrapbooking page/layout with all the detailed information regarding sales for the month, freebies, classes, etc. Take that original and copy it, cut into postcard size pieces, adhere the postage and mail. It can be as simple or as elaborate as you would like.

Find A Resource That Does It All For You

With direct mail, you can specifically target neighborhood homes surrounding your business. It’s best to target homes within three to 10 miles of your business, while targeting at least 50,000 homes or more. At about 3 to 4 cents per home, direct mail marketing is extremely affordable, as opposed to solo direct mail campaigns, which usually cost between 50 cents to $1 per home.

Sales reps are prepared to help you plan the most effective direct mail marketing campaigns, and customize advertising solutions for your business. When you add up the costs of artwork, printing, mailing labels and postage, it can be a greater advantage to use direct mail magazines, cooperative direct mail or a combination of both. Direct mail magazines typically mail to 50,000 homes per targeted mailing area, so you can select the best ones that will work for your business.

Some offer pre-designed postcard formats, proper graphics, special offers and mailing lists to targeted demographics and zip codes. Benefits include complimentary marketing and advertising consultation services with vivid full-color printing on high-quality glossy paper stocks, professional photography, expertly designed layouts and a complete array of comprehensive high-quality resources at an extremely affordable price.

Comments (1)

Direct mail is one of the most common forms of direct marketing in use today. It’s proven versatile and very manageable

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